For small businesses, using social media for marketing products is an efficient way when it comes to cost and time. It’s a great tool to engage with your customers and attract new ones. In fact, there are a lot of businesses established on social media platforms which proves that social media is a great place to have your company’s presence.
Why should you consider marketing through social media?
There are plenty of reasons, here are some:
- By the end of 2020, Statista estimated the number of worldwide social media users to reach 2.96 billion. That means most of your customers are already there, on social media.
- It is an easy and fast way for customers to click, check and interact with your brand. In fact, users tend to follow their favourite brands on social media.
- Social media marketing allows you to target a specific audience based on your preferences. Therefore, you can set your preferences (age, location, interests etc.).
- Social media marketing can reflect positively on your website search engine ranking. SEO is another tool which is considered as an important marketing tool.
Case: Promoting a product on Instagram
In this case, I used Instagram platform for promoting a product. The challenge was to get maximum traffic and followers with a limited budget.
The targeted audience for this promotion was adults, 18 – mid 40. The ad was promoted to Saudi Arabia in general, instead of targeting a specific region.
The promoted post reached over 16.5k users within a few days.
The majority of users were male between 18-24 and 25-34, respectively
The total amount of money spent on that promotion was less than $29 !!
I would love to see your feedback about this article in the comments.
